300+ Cases & Examples of Social Media Marketing
Due to recent Social Media Marketing projects at Ahead of Time we did a screening of relevant Social Media Marketing Campaigns, Cases & Examples. Here is a list of more than 300 companies who are active in the Social Media landscape.
The list was started by Peter Kim and I added a few cases.
- 1-2-3.tv
Corporate Blog: http://blog.1-2-3.tv/
Social networks: Facebook Page.
YouTube Channel: 123TV
Microblogging: 123TV
Flickr Foto-Stream: 123TV - 3 Italia. Social networks: Facebook Business and La3 DVB-H groups.
- Abbott Labs. Social networks: Facebook Labs Are Vital scholarship contest.
- Absolut Vodka:
- Online video: ABSOLUTworld
- Social networks: Top Bartender page on Facebook.
- Accenture:
- Blogging: Nine corporate blogs.
- Podcasting: Five corporate podcasts.
- Social networks: Borderless Workplace.
- Accuquote:
- Blogging: Life Insurance blog.
- Podcasting: Life Insurance podcast.
- Acura:
- Social networks: Facebook Acura TSX Connect fan page.
- Widgets: Acura RDX Traffic on Yahoo.
- Acuvue. Social networks: Facebook “Wink” application.
- Addison Avenue. Crowdsourcing: Suggestion box.
- Adidas. Social networks: adidas soccer on myspace; 70% of ROI driven by pass-along, aka “never-ending friending.”
- Adobe. Tagging: Delicious account used to bookmark primarily tutorials.
- Airplay. Social networks: Baseball Gameday Challenge Facebook application.
- Alltop:
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- Content aggregation: By topic.
- Online video: Alltop tutorial on YouTube.
- Widgets: The Alltop widget.
- Amazon:
- Social networks: Shelfari.
- Blogging: Web Services blog.
- AMC’s Mad Men. Microblogging: Fake Twitter accounts.
- American Express. Blogging: OPEN Forum.
- American Legacy Foundation. Social Networks: MySpace, Bebo, hi5, xanga, Facebook, and Ning pages.
- American Red Cross. Blogging: Red Cross Chat.
- Animal Planet. Widgets: Killer Clips widget on Yahoo.
- Annie’s Homegrown. Blogging: Bernie’s Blog (offline).
- AOL. Blogging: Vincent Ferrari tries to cancel his account.
- Apple:
- Blogging: iPod’s dirty little secret.
- Social networks: Apple Students group on Facebook.
- ArcelorMittal. Virtual worlds: Second Life presence.
- Artful Home. Social networks: Community site.
- AT&T:
- Microblogging: ATTNews, ATTblueroom, and OnwardSmallBiz on Twitter.
- Online video: Share AT&T channel on YouTube.
- Photosharing: Flickr photostream.
- Social networks: Facebook fan page.
- Austin Ventures. Social networks: Facebook page.
- Avaya. Blogging: The Contact Center Insights Blog.
- Avis. Blogging: We Try Harder.
- Avon:34
- Social media press release: Avon Breast Cancer Crusade.
- Social networks: Canada Breast Cancer Crusade on Facebook.
- BAE Systems. Blogging: Graduate blog.
- Bank of America:
- Online video: Managers sing at a corporate meeting.
- Social networks: Small Business Community on Clearspace. Medal Me! Facebook application.56
- Bayer. Blogger outreach: Berocca Blogger Relief pack.
- BBVA. Social networks: Finance community.
- BearingPoint:
- Blogging: New Thinking For a Changing World.
- Microblogging: Twitter account.
- Wiki: MIKE2.0 Methodology.
- Best Buy:
- Blogging: CMO Barry Judge’s blog.
- Microblogging: Barry Judge on Twitter. Community Connection Manager, too.
- Online Video: Geek Squad HQ on YouTube.
- Social networks: Created Blue Shirt Nation to allow retail employees to support each other.
- Widgets: Desktop Planner widget and Sarah Moulton Recipe Reminder on Yahoo.
- Best Western. Blogging: On the Go with Amy travel blog focuses on travel with kids.
- Big Rock Brewery:
- Blogging: Friends of Big Rock blog.
- Bookmarking: StumbleUpon account.
- Meetup: Friends of Big Rock.
- Microblogging: Twitter account.
- Online video: YouTube account.
- Photo sharing: Flickr group pool.
- Social networks: Facebook group. Friends of Big Rock. MySpace group.
- Voting: Digg account.
- Bigelow Tea:
- Social Networks: MySpace and Facebook pages.
- Blogging: Bigelow Blog.
- Blendtec. Online video: YouTube channel has almost 100,000 subscribers and over 2.2 million views, helps sell B2B products to a consumer base.
- BMW. Social networks: Facebook 1-Series Road Trip application. Rampenfest fan page.
- Boeing. Blogging: Randy’s Journal. Tanker Facts blog.
- Bon Appétit Magazine. Social networks: Facebook page.
- Borax. Social networks: Dirty Girl Quiz Facebook application.
- BreakingPoint Labs:
- Blogging: Corporate blog
- Microblogging: Twitter account.
- British Airways:
- Microblogging: Twitter account.
- Social Networks: Metrotwin community.
- Brooklyn Museum. Social networks: Click! crowd-curated exhibition, Posse community, ArtShare Facebook application.
- BSkyB. Social network: Facebook.
- BT. Blog: Insight blog.
- Burton. Microblogging: storedotburton on Twitter.
- CapGemini:
- Community: Netvibes Universe including blogs, bookmarking, online video, slide sharing, virtual worlds, and wikis.
- Carnival Cruise Lines. Social networks: Carnival Connections community.
- Cavidi. Blogging: HIV Viral Load.
- Charles Schwab. Social networks: Money and More community with Communispace increased Gen X customer base 32% year/year (now offline).
- Chevrolet:
- Crowdsourcing: Super Bowl 2007 ad contest.
- Social networks: Aveo Livin’ Large Campus Challenge generated 217 million audience impressions.
- Chevron. Blogging: Event blog during the World Petroleum Congress.
- Chrysler. Blogging: The Firehouse, a media blog for journalists and analysts. Corporate blog.
- Cisco. Blogging: Twelve corporate blogs.
- Clorox. Blogging: Dr. Laundry.
- CNN. Microblogging: Political Ticker on Twitter.
- Coca-Cola:
- Blogging: Coca-Cola Conversations discusses company history.
- Online video: Sponsored Cans Professional 3. Diet Coke + Mentos by Eepybird.
- Social networks: Sprite Sips and CokeTag Facebook applications.
- Virtual Worlds: Virtual Thirst contest in Second Life to design a vending machine.
- Widgets: Coke Bubbles on Joost.
- Comcast:
- Blogging: Bob Garfield’s Comcast Must Die.
- Microblogging: Customer support on Twitter.
- Online video: Sleeping technician on YouTube.
- Common Wealth credit union (Canada). Social networks: Young & Free Alberta, which led to $3.6 million in new funds.
- Conde Nast Traveler. Social networks: Facebook fan page.
- Crest. Social networks: Facebook page.
- Cubby Bernstein:
- Microblogging: Twitter account.
- Online video: YouTube channel.
- Social networks: BroadwaySpace. Facebook fan page and assistant’s fan page. MySpace profile.
- Daimler AG:
- Blogging: Das Daimler-Blog.
- Content aggregation: FriendFeed account.
- Online Video: Daimler-Blog YouTube channel.
- Photo sharing: Flickr photostream.
- Presentation sharing: SlideShare space.
- Darden School of Business:
- Blogging: Dean Bruner’s blog. Admissions News blog.
- Podcasting: Podcasts@Darden.
- Dawdle:65
- Blogging: Corporate blog.
- Microblogging: Twitter account.
- Del Monte:
- Brand monitoring: Used JD Power/Umbria to listen to conversations from dog owners.
- Social networks: Created a virtual private community called I Love My Dog (offline) to support R&D efforts.
- Dell:
- Blogging: Direct2Dell generates 3.5 million pages views/month. Nine official internal blogs and hundreds of team/departmental blogs in English, Chinese, Japanese, French Canadian, Portuguese, and Spanish.9 Dell Hell. Osaka flaming laptop.
- Brand Monitoring: Uses conversation monitoring from Visible Technologies.
- Crowdsourcing: Ideastorm allows users to suggest and vote on ideas, has generated 9,800+ ideas. Employee storm, internal idea community has generated over 2,700 ideas.
- Microblogging: 22 corporate accounts on Twitter, as well as 17+ individuals using “[Name]AtDell” handles
- Virtual Worlds: Second Life island.
- Deloitte. Social networks: D Street internal network.
- Delta Air Lines:
- Blogging: Under the Wing.
- Microblogging: Short-lived Twitter account during brand redesign.
- Online video: YouTube account.
- Photo sharing: Flickr photostream and group pool.
- Social networks: Delta’s Force for Global Good on Facebook.
- Detroit Pistons. Microblogging: Twitter account.
- Domino Magazine. Social networks: Facebook fan page.
- Doritos. Crowdsourcing: Consumer-generated Super Bowl ads.
- Dove. Online video: dove evolution video on YouTube has generated over 7 million views.
- Dwell magazine. Social networks: Dwell Connect.
- eBay. Wikis: Broadly focused community wiki (now closed).
- Edelman. Blogging: CEO Richard Edelman and Edelman Digital blogs.
- Electronic Arts:
- Online video: Integration of YouTube videos into the upcoming Spore video game.
- Social networks: Smarty Pants, Spore, and Warhammer applications on Facebook.
- EMC2.
- Blogging: Sixteen employee blogs.
- Brand monitoring: Using Collective Intellect.
- Content aggregation: Friendfeed account.
- Online video: YouTube channel.
- Organization: Dan Schwabel, Social Media Specialist.
- Photosharing: Flickr account.
- Social Networks: EMC ONE internal network. Documentum on Facebook.
- Ernst & Young. Social networks: Careers page on Facebook.
- Eukanuba. Online video: YouTube account.
- Experian:
- Blogging: Free Credit Report band blog.
- Online video: YouTube account.
- ExxonMobil. Microblogging: “Janet” was a fake Twitter account.
- Facebook. Blogging: Corporate blog.
- Fandango:
- Blogging: Movie blog.
- Social networks: Movie Pong Facebook application.
- Federal Citizen Information Center. Microblogging: Twitter account.
- Fidelity Investments:
- Mashups: savings rate finder and checking account comparison.
- Podcasts: Three topics relating to investment guidance.
- Widgets: market monitor.
- Fiskars:
- Blogging: Fisk-A-Teers blog.
- Social networks: Fisk-A-Teers brand ambassador program.
- Flying Dog Brewery. Crowdsourcing: Suggestion box.
- Food Safety Information Center. Microblogging: Twitter account.
- Ford:
- Blogging: Sponsored a test drive event for women bloggers. Where are the Joneses? blog.
- Microblogging: FordDriveOne on Twitter. Twitter account for North America.
- Organization: Hired Scott Monty to run social media.
- Social networks: Ford Drives U Facebook group for student buyers. Where are the Joneses? group.
- Wiki: Where are the Joneses?
- WOM campaign: Hurra Torpedo campaign
- Forrester Research:
- Blogging: Twelve corporate blogs
- Discussion boards: Interactive Marketing discussion boards.
- Microblogging: Twitter account
- Online video: YouTube channel
- Social networks: Facebook fan page.
- FujiFilm. Social networks: Z Spot Now for its Z20fd camera on Ning.
- Gartner:
- Microblogging: Twitter account.
- Podcasting: Gartner Voice.
- General Electric. Blogging: From Edison’s Desk.
- General Mills. Social networks: Eat Better America.Pssst.
- General Motors.
- Blogging: Seven corporate blogs. GM Facts and Fiction. GM Next.
- Microblogging: GMblogs on Twitter.
- Online video: I Got Shotgun.
- Global Crossing. Blogging: IP Convergence.
- Goodwill. Blogging: DC Fashion blog.
- Google:
- Blogging: Official Blog and 30+ other corporate blogs.
- Online video: Google channel on YouTube.
- Gourmet Magazine. Social networks: Facebook fan page.
- GourmetStation. Blogging: Delicious Destinations.
- Graco.21
- Blogging: Corporate blog.
- Microblogging: Twitter account.
- GSK:
- Blogging: alliconnect.
- Social networks: myAlli weight loss community.
- Guardian. Blogging: Comment is free.
- H&M. Social networks: Facebook fan page.
- H&R Block:
- Microblogging: Twitter account with almost 600 followers.
- Social networks: Facebook fan page with almost 1,000 fans.
- Harley-Davidson. Blogging: Museum blog.
- HBO’s True Blood:
- Blogging: Bloodcopy and Tru Blood blogs.
- Microblogging: Sookie Stackhouse character account.
- Hearst. Social networks: Spin The Bottle Facebook application.
- Heinz. Online video: YouTube contest
- Hershey’s. Blogger outreach: Bliss House Party, generated 15,000 blog posts.
- Hewlett-Packard:
- Blogging: 55 corporate blogs.
- Microblogging: Twitter account used for promotions at BlogHer 2008.
- Hitachi. Blogging: Six corporate blogs.
- HomeGoods. Blogging: Openhouse blog, written by four customers, unpaid.
- Honda. Widgets: Honda Fit Top Videos widget on Yahoo.
- HSBC. Social networks: Stop the Great HSBC Graduate Rip-Off on Facebook. The HSBC Business Network for entrepreneurs.
- IBM.
- Blogging: 125 corporate blogs.
- Forums: developerWorks.
- Microblogging: Smart SOA SocialNetwork ((S3N)) Team on Twitter
- Online video: Rational Heroes machinima videos and Meet Mr. Fong on YouTube.
- Podcasting: developerWorksand Social Networking Now
- Social networks: Rational Heroes community space.
- Strategy: internal social computing guidelines
- Virtual Worlds: IBM Business Center and Rational Software Conference/Hipihi in Second Life.
- Wikis: developerWorks
- Ikea.
- Blogging: Blogger relations with Jen Segrest of OHIkea, creator of “Saint Tokig” and forced to change her blog name to “FlatPack Ohio.” Ikea Hacker. Ikea Fans.
- Online video: Video sharing (Sweden)
- Social networks:Community (Singapore). Facebook fan group.
- Indium Corporation.49 Blogging: Nine corporate blogs.
- innocent drinks:
- Photo sharing: Flickr pool for the big knit.
- Social networks: Facebook fan page.
- Instituto de Empresa Business School. Social networks: ieCommunities.
- Intel.
- Blogger outreach: Intel Insider program.
- Blogging: Corporate family of blogs.Inside Scoop lifestyle blog. Game Faces blog.34
- Microblogging: Intel Developer Forum and Inspired By Education.
- Online video: YouTube account.
- Photo sharing: Flickr photostream.
- Public Relations: Social media news releases.
- Social networks: Facebook Intel Developer Forum, Inspired By Education, and International Science and Engineering Fair pages. Intel Studios for unsigned musicians. Open Port for IT Pros. Intel Software Network Communities.
- Sponsorships: PopURL collection for IT Pros. Digg Labs Visual Arc. Slashdot meet the experts.
- Intercontinental Hotels and Resorts. Blog: Intercontental travelogue.
- Intuit:
- Blogging: TurboTax support team blog. Bob Meighan’s Amazon Blog.
- Crowdsourcing: Suggestion box.
- Microblogging: 25+ employee accounts on Twitter to answer product questions.46
- Online video: QuickBooks account on YouTube.TurboTax Tax Laugh on YouTube.51
- Ratings and Reviews: TurboTax
- Social networks: Corporate umbrella fan page on Facebook. TurboTax Support community. QuickBooks community.JumpUp community for new businesses.TurboTax Inner Circle Community.
- Wiki: TaxAlmanac.
- JCPenney.
- Online video: Fake teen sex ad.
- Social networks: azjeans.com on Facebook
- Widgets: JCPToday desktop widget
- Jeep:
- Online video: YouTube Jeep channel.
- Photo sharing: Flickr pool.
- Social networks: Facebook fan page. MySpace page. Jeep community
- JetBlue.
- Blogging: “JetBlue hostage” blog.
- Microblogging: Twitter account.
- Online video: YouTube channel for corporate communications. Valentine’s Day 2006 meltdown.
- Photo sharing: Flickr pool.
- Social networks: JetBlue University.
- Jobster. Social networks: Facebook application.
- Johnson & Johnson.
- Blogs: JNJ BTW. Kilmer House - history blog.
- Events: Camp Baby 2008 for mommy bloggers.
- Online video: J&J health channel on YouTube.
- Social networks: Facebook Acuminder application and ADHD Moms fan page.
- Joffrey’s. Outreach: Java Beta Test. Results include new flavor and name.
- Kago Kamine & Solar (Fireplaces & Solar). Corporate Blog: MeinKago.de
- Kaiser Permanente. Blogging: Dr. Maring’s Farmers’ Market and Recipe Update
- Keen Footwear. Microblogging: Twitter account.
- KFC:
- Blogging: KFC Nation Citizen Blogs.
- Social networks: KFC Nation. Facebook fan page.
- Kia Motors. Blogging: Kia BUZZ blog.
- Kleenex:
- Kodak:
- Blogging: A Thousand Words, Grow Your Biz, and PluggedIn blogs.
- Microblogging: Chief Blogger and Chief Biz Dev Officer on Twitter.
- Online video: YouTube channel
- Organization: Hired a Chief Blogger.
- Photo sharing: Flickr photostream
- Podcasting: Kodak Close Up.
- Social networks: Facebook fan page.
- Tagging: delicious account.
- Kraft:
- Blogging: Adam and Tyler.
- Social networks: One Minute Mogul Facebook application. First Taste product sampling community.
- Kryptonite:
- Blogging: Lock picking secrets revealed.Unbreakable Bonds blog.
- Organization: Director, Web/Social Media, Donna Tocci.
- Social networks: Facebook fan page.
- L’Oreal. Blogging: Vichy character blog and relaunch.
- LaFraise. Blogging: Corporate blog.
- Lenovo. Blogging: Voices of the Olympic Games, with assistance from Ogilvy. Personal blog of David Churbuck, VP of global web marketing.
- LG. Blogging: The Official Blog of LG.
- Library of Congress. Blogging: Official blog.
- Linden Lab:
- Corporate blog.
- Online video.
- Photosharing: Flickr group pool.
- Virtual worlds: Second Life.
- Wiki.
- LinkedIn. Blogging: Corporate blog.
- Loblaws. Ratings and reviews: Incorporated user-generated content into promotional materials to generate lift, using Bazaarvoice.
- Lucky Magazine. Social networks: Facebook fan page.
- Lulu.com:
- Blogging: Adventures in self-publishing.
- Microblogging: Twitter account.
- Social networks: Mini-store application on Facebook.
- M/A/R/C Research. Blogging: CEO Merrill Dubrow’s blog.
- Marriott. Blogging: CEO blog.
- Masi Bicycles. Blogging: Masiguy.
- Mattel. Social networks: The Playground Community.
- Mayo Clinic:48
- Blogging: News blog.
- Online video: Mayo Clinic channel on YouTube.
- Podcasting: Medical and Health podcasts.
- Social Networks: Fan page on Facebook.
- McDonalds.
- Blogging: Corporate social responsibility blog. Fake Monopoly game blogs. Mom’s Quality Correspondents blog - “real moms” blogging about McDonalds behind the scenes.
- Podcasting: Investor relations and other issues.
- Social networks: Internal “Mindshare” community powered by Awareness Networks. College Hoops Extra Value Picks Facebook Application.
- McKinsey & Company:
- Microblogging: McKinsey Quarterly and Business Technology Office on Twitter.
- Social networks: McKinsey Quarterly Facebook fan page.
- Men’s Vogue Magazine. Social networks: Facebook fan page.
- Mercedes-Benz. Social networks: Generation Benz virtual private community.
- method:
- Customer support: getSatisfaction page.
- Microblogging: Twitter account.
- Social networks: Facebook fan page.
- Microsoft:
- Blogging: Community blogs.
- Online video: Bring The Love Back and Inspiration, Anyone? videos.
- Social networks: Channel 9 developer community. Got Pies, OfficePoke, and Name That Small Business applications on Facebook
- Miller Brewing Co. Social networks: Today I’m Toasting Facebook application.
- Mini USA. Brand monitoring: MotiveQuest project.
- Molson:
- Blogging: Molson in the Community blog.
- Microblogging: Employees on Twitter include MolsonFerg, ToniaHammer, and MolsonRoss.
- Outreach: Brew 2.0 event.
- Social networks: “No. 1 Party School in Canada” contest on Facebook backfires. Or did it?
- Monster. Widgets: Monster jobs widget on Apple.
- Motorola. Wikis: MOTO Q Wiki with how-tos on using the phone.
- Mountain Dew. Discussion Boards: Dewmocracy.
- NASA. Microblogging: Twitter account.
- National Geographic. Virtual worlds: LA Hard Hats virtual construction site.
- National Instruments. Social networks: Nerd network.
- Na
