No matter what your Facebook page is about, the purpose of your custom landing tab should always be conversion of visitors to your fans. Between a visitor and the fan there’s a tiny click on that “Like” button, and sometimes it’s a good practice to remind people about it. Here are some good examples on how to attract attention:

Redbull

Britney Spears

The Vampire Diaries

Fox News

BMW

Kleenex Brand

Incentive

Often it’s far not enough to just ask people to become your fans, you need to offer them something in return. There’s a cute FBML code to hide content from non-fans and show it when they click “Like” button. By using the code you can have people like your page just out of human curiosity. When you multiply this tip on creativity, here’s what you get:

Teesey Tees

Jeff Dunham

GAP

Playboy

Windows

Avon Products

Via | Speckyboy